Small business owners are always looking for practical and cost effective ways to promote their brand so they can significantly increase their customer base. While digital marketing is the trend of the day, traditional methods such as billboard advertising can also effectively capture the attention of your potential customers and boost your brand’s visibility. The humble billboard has been around for over a century and yet remains a viable and powerful advertising channel. In this article, we will explore the effectiveness of billboard advertising, and how you can use it to initiate brand awareness.

The Effectiveness of Billboard Advertising

Billboards are ubiquitous in highways, busy streets, and high-traffic areas. As a small business owner, being able to display your brand’s message in a high-traffic area where there is a lot of foot traffic is an excellent way to reach out to people in your local community who may not have heard of your brand before. Billboards are strategic as they present a big and bold message that’s easy to remember. People often subconsciously absorb billboard messages even if they try not to.

Targeting Your Audience

When selecting the ideal location for your billboard, it’s necessary to take the time to research the area thoroughly. Part of being successful with billboard advertising is not just selecting an area where there is high traffic but also ensuring that traffic is your target audience. With this information, you can select a specific location where your billboard can adequately drive sales with a high ROI.

Keep It Simple and Memorable

Billboards are an ephemeral medium, and therefore, you need to get your message across quickly. It’s essential to keep your message short and sweet, using just a few words and a clear image. By keeping it simple, your message will be more memorable to people who see it, and the chances of them recalling your brand name or product when they come across it elsewhere will be much higher.

The Importance of Creative Design

Your billboard’s design is essential to its success. It’s essential to create a design that will stand out from other signs, but with creative, bold, and eye-catching designs matched with bold typography. A billboard design that is difficult to read will only frustrate viewers. Also, pay attention to color choices. Remember that different colors evoke different moods and emotions. Therefore, it’s essential to choose colors that represent your brand and the message you’re trying to put across. At Alpha Tango Marketing, we proudly include our Graphic Design Experts in our Billboard strategies!

Consistency is Key

When it comes to effective advertising, consistency is the name of the game. Repetition is an essential element in advertising, and it’s necessary to display your messages on multiple billboards consistently to get the message across. Create a campaign where you can rotate your billboard designs based on a particular period, be it every two weeks or monthly. Remember to collect feedback and data to adjust your plan accordingly.

Despite the trend in digital marketing, billboard advertising continues to be an effective and powerful way to promote your small business. With the right strategies such as targeting your audience, keeping your message short and sweet, creative designs, and consistency in repetition, billboard advertising can bring your brand to the forefront and increase your ROI significantly. Other pros agree; take a look for further reading.